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How to Boost Your Customer Engagement Using a Changelog

April 03, 2023 - Written by Fraz Ahmed

As a business owner or service provider, you know that customer engagement is crucial to the success of your business. You want your customers to feel invested in your product or service, and to keep coming back for more. One way to boost customer engagement is by using a changelog.

A changelog is a document that lists all the changes made to a product or service over time. It can be a powerful tool for boosting customer engagement because it provides customers with a clear understanding of what changes have been made to a product or service. This can help customers feel more invested in the product or service and more likely to continue using it over time.

If you’ve ever wanted to boost your customer engagement, then you’re reading the right article. That’s because you’re about to discover my easy 5-step method to improve customer engagement using a changelog.
And the good news is that this method works even if you are not tech-savvy and hate to do programming.
Read on…

Step 1:  Make the Changelog Easily Accessible

Well, I have seen a lot of products that update their changelog but, their changelogs are difficult to find. Which is not good for engaging customers, I mean, most people would not do the hustle to find hidden changelogs. Here's what you can do:

Include a link to the changelog page or embed a widget on your website or within your product or service, so customers can easily find it. 
You can easily do this using any changelog tool like Kuickfeed, which enables you to use a custom domain and/or widget for your changelogs.

Let's see how it looks like:

You can also send out email notifications or push notifications to let customers know when a new change has been added.

Now, after sorting this out, let's head to the second step...

Step 2:  Provide Clear and Concise Changelogs

Many people who’re new to the changelogs, don’t even realize that they need to do this step before they can start sharing. And that’s why a lot of people who try to boost their engagement using changelogs end up failing – they’re simply missing this crucial step.
So, the first thing you need to do is to make your changelogs representable and easy to understand to your customers.
You’ll find that this part of the process goes much more smoothly if you apply these tips and tricks:
•    Use Plain Language: Changelogs often describe technical updates, but use plain and simple words instead of sounding like a robot having some failure.
•    Make it Concise: Readers often ignore unnecessarily long notes, so make sure not to take much of their time when announcing something.
•    Make it Clear:  Use bullet points, headings, and formatting to make it scannable. Keep each entry short and focused on a specific change or improvement.

Here's an example of what not to do

Once you’ve completed this first step, then you can move on to the next step…

Step 3:  Look For Your Mistakes While Crafting Changelog

The next thing you need to do is focus on the mistakes that you might make and the benefits that these changes bring to your customers. Instead of just listing out the technical changes, highlight how the changes make your product better and how they will benefit your customers.
When I first started to maintain my changelogs, I made a lot of mistakes. And now that I’ve helped others do it, I see a lot of people have a tendency to make the same mistakes. So let me share with you the top 5 mistakes and how to avoid them:
Lack of clarity: Make sure your changelog is clear and easy to understand. 
Avoid using technical jargon that your customers may not be familiar with.

Not focusing on benefits: Don't just list out technical changes, but instead focus on the benefits that these changes bring to your customers. 
Highlight how the changes make your product better and how they will benefit your customers.

Inconsistent updates: It's important to commit to a consistent update schedule for your changelog, so your customers know when to expect updates. If you update sporadically, your customers may lose interest.

Ignoring customer feedback: Don't ignore customer feedback on your changelog. Encourage your customers to leave feedback and respond to their comments. This will help you improve your product and build stronger relationships with your customers.

Poor formatting: Make sure your changelog is well-formatted and easy to read. Use bullet points, headings, and formatting to make it scannable. If it's difficult to read, customers may not engage with it.

Step 4: Use Visuals to Highlight Changes

When talking about a new feature or a change, it is a lot better to show it rather than explain it.
Similarly, you can use media in the changelogs to make your customers completely understand what you are talking about.

Moreover, including screenshots or videos can help customers understand how the changes impact the product or service. This can also make the changelog more visually appealing.
This will also help in boosting customer engagement with your product/service.

Wait, why I'm explaining it? Let me show you...

So, have you seen what I am talking about? Isn't it better this way?

Let's move to the final step then...

Step 5: Finalizing Your Changelog

By this step, you’re likely to notice that your changelog improved a lot compared to what a mess and complication it was before. So, what you need to do is to finalize your changelog by following just a few last steps.
I still remember the first time I was doing this step and trying to polish and publish my changelog. I made the mistake of not providing any contact or feedback information with it, and I ended up without knowing that my customers actually hated the changes which resulted in a loss of customers...

So, you should always remember to provide customers with a way to provide feedback on the changes and use that feedback to continue improving the product or service over time. This can help customers feel like their input is valued and can help you make improvements that better meet their needs. Don't ever forget to encourage customers to provide feedback when finalizing your changelog.

You can provide your support email address or any other way that allows your customers to communicate the feedback with you.

Just like this:

And there you have it – a simple 5-step method for boosting your customer engagement using a changelog. Now that you know how to increase customer engagement, there’s just one thing left for you to do: take action.

By using a changelog effectively, you can keep your customers informed about changes to your product or service and help them feel more engaged with your brand. This can ultimately lead to increased customer loyalty and more repeat business. So why not start using a changelog today? 
So get to it, and soon you too will see the boost in your product's customer engagement!

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